TRAINING VIDEO
My objective at SandboxAQ was to develop a series of training modules for the company's cryptography management solution. As Content Developer, I had creative control over the graphic design and content for the slides represented in this video. Each project started by interviewing a relevant subject matter expert; I then followed up with an outline organizing the flow of information and developed a slide deck accordingly. The slides were ultimately approved by the same SME before the animation process began.
The animation and visuals featured in the video are the work of a third-party animation studio that was given access to the aforementioned deck. Along with my colleague who led the post-production process (e. g. scheduling the narrator, reviewing draft videos, uploading the training to the LMS), we consulted with the studio across many feedback sessions to achieve the final product.
To view the video, click the thumbnail. Additional samples of adjacent work (i. e. the originating slides) available upon request.
TRAINING VIDEO
My objective at SandboxAQ was to develop a series of training modules for the company's cryptography management solution. As Content Developer, I had creative control over the graphic design and content for the slides represented in this video. Each project started by interviewing a relevant subject matter expert; I then followed up with an outline organizing the flow of information and developed a slide deck accordingly. The slides were ultimately approved by the same SME before the animation process began.
The animation and visuals featured in the video are the work of a third-party animation studio that was given access to the aforementioned deck. Along with my colleague who led the post-production process (e. g. scheduling the narrator, reviewing draft videos, uploading the training to the LMS), we consulted with the studio across many feedback sessions to achieve the final product.
To view the video, click the thumbnail. Additional samples of adjacent work (i. e. the originating slides) available upon request.
REFERENCE MATERIAL
This leave-behind accompanies a tutorial that delineates several configuration pathways for the cryptography management software AQtive Guard. Sensors are installed client-side and take the form of scanners, tracers, and other data collection agents that detect cryptography. System configuration occurs via the AQtive Guard API.
Given the extensive bounds of configuration and the lack of specific documentation for this subject matter at the time, I created this cheat sheet to feature alongside the training tutorial, both of which are accessible in the organization's learning management system.
Click the image to open a high-resolution PDF of the reference sheet in question. Additional samples of adjacent work (i. e. the related slide deck) available upon request.
LANDING PAGE
While I have never formally worked with Spacelift, they embody the type of technology-forward company that drives me to put forth my best work.
As such, I assumed their likeness to create a mock landing page, highlighting how persuasive marketing and the pursuit of technical information can work in tandem.
Select anywhere on the browser illustration to learn more about the compelling features Spacelift's infrastructure-as-code (IaC) platform offers.
SOCIAL MEDIA SERIES
At Trio, promoting the business and its products on various social media networks — namely LinkedIn, Instagram, and Facebook — was a large part of my position as Content Manager.
Trio specializes in software outsourcing, and to that end, nurturing leads with the promise of scaling their software engineering teams was a major pull factor in their B2B inbound marketing strategy. Eventually, this resulted an ebook catered to CTOs, CIOs, and other technical leads seeking to scale their software teams, not only in personnel, but in enterprise readiness.
In anticipation of the ebook's release date, I propositioned a social media strategy that played on the ebook's four central themes. I devised the visual concepts that I felt would most accurately represent the given themes and synchronized with the internal graphic design team to bring the designs to fruition, allowing creative freedom as desired.
Rather than have the target audience absorb the themes all at once, I scheduled postings for each graphic across pre-arranged time intervals. The illustrations were also supplemented with a brief description of their relevance. Note that the release date of the ebook was purposely withheld to serve as another source of anticipation in juxtaposition with the social media series.
WEB COPY
Although Trio took pride in building and utilizing their own website to impress the value of their senior software developers, working with WordPress CMS did not have the same appeal. At some point, the benefit of migrating to HubSpot from for its SEO prowess became abundantly clear, and this prompted a new website in the same venture.
The migration destabilized a good deal of my customary duties at the time. For better or for worse, my sole responsibilities became (a) migrating every stratum of blog content to its HubSpot counterpart, paying particular attention to enter the metadata for each article accurately and revising content as necessary, and (b) coordinating with a UX designer to compose the language and structure of the website's relaunch, consulting with internal business stakeholders in the process.
Unsurprisingly, migrating a content management system is difficult to capture on an online portfolio. But a glimpse of my content design for this project is far more manageable to supply. For a preview, click the browser graphic.
BLOG ARTICLE
Writing content informs much of my career, first as a freelancer, and then in my former role at Trio.
My initial stint in this capacity involved working with an SEO specialist to discern the topic of each article and the relevant terms and phrases for organic keyword insertion. I also made use of link building techniques where possible to improve SEO ranking.
After being promoted to Content Manager, the themes and processes for producing blog content shifted given my direction. For instance, I started employing and supervising freelance content writers and began to contribute to the company's long-term marketing campaigns more broadly.
However, this article serves as representation for my writing skills in alignment with Trio's brand personality (viz. witty, personable, and knowledgeable). You can view an archived web page of the article by clicking the thumbnail neighboring this text. More writing samples available upon request.
BLOG ARTICLE
Writing content informs much of my career, first as a freelancer, and then in my former role at Trio.
My initial stint in this capacity involved working with an SEO specialist to discern the topic of each article and the relevant terms and phrases for organic keyword insertion. I also made use of link building techniques where possible to improve SEO ranking.
After being promoted to Content Manager, the themes and processes for producing blog content shifted given my direction. For instance, I started employing and supervising freelance content writers and began to contribute to the company's long-term marketing campaigns more broadly.
However, this article serves as representation for my writing skills in alignment with Trio's brand personality (viz. witty, personable, and knowledgeable). You can view the article as a PDF by clicking the image adjacent to this text. More writing samples available upon request.