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ABOUT

I specialize in delivering content that informs and delights where creativity and technology converge.
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But my early career looked quite different. I taught and tutored everything from robotics to GED math, picking up any odd job that would come my way but never quite getting around to food service. Ironically, I wanted to be a teacher growing up. But when my introverted sensibilities got the better of me, I turned to corporate tech. Teaching became part of my backstory.
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Marketing made sense because words come easily to me. But after three years in the field, I realized teaching was the most fulfilling job I’d ever had. I returned to it through local nonprofits, doing in my free time what I’d once done to make ends meet, now with a clearer focus. Whether in marketing or education, strategic communication is central to breaking down complexity for any audience. That remains my objective in every end-user experience.
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Eventually, instructional design became my next endeavor as I sought to unite my ardor for technology with my aptitude for content and pedagogy. Now I apply the same precision to my professional work: decoding the intricacies that make human language hard to parse, and in that same undertaking, deconstructing the IT landscape of the modern era. The unpacking is what I enjoy the most.
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CREATIVE CONTENT SOLUTIONS

SERVICES

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Strategy

Content strategy builds relationships between organizations and their audiences. Several years in the content space have given me experience in editorial workflows, targeted campaigns, and instructional design. My project management toolkit includes Google Workspace, Asana, Trello, Miro, WordPress, Yoast, and HubSpot, among others. I use Agile principles to guide planning and execution across projects.

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WRITING

Writing is what brought me to my present place in my career. My background in content management means I think strategically about execution, but I can also write across various formats — technical content, copywriting, web copy, social media, and long-form.

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BRANDING

Consistency in messaging builds consumer trust, but visual cues alone cannot tell the whole story. My experience lies in storytelling, or more pointedly, aligning organizations with meaningful narratives that compel consumers to invest in their brand. In practice, this looks like establishing a strong tone and voice that connects with its intended audience. It also means ensuring every iteration of corporate copy adheres to that same standard.

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Development

My core competency is transforming ideas into tangible deliverables. This includes writing and reviewing scripts for video narration, directing conceptual illustration work with graphic design teams, and developing multimedia learning and presentation assets using tools such as Figma, Adobe Creative Cloud, and Articulate 360. My approach is grounded in design thinking, cross-functional collaboration, and continuous professional development aligned with business objectives.

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