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ABOUT

I specialize in creating content that informs and delights where technology and creativity converge.
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My early career was spent as an educator teaching subjects spanning essay composition and robotics to students from pre-K through college, as well as GED prospects. Whether the curriculum was personally crafted or commercial in nature, methodical communication played an integral part in forging meaningful learning patterns.
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These days, my free time doesn't veer far from that endeavor. Through local non-profits and volunteer work, I help adults and youth develop skills across GED math, writing, and digital literacy. My goal is to develop learners’ metacognition — known less formally as “thinking about thinking.”
 
The same precision for communication applies to my professional work: decoding the systems that shape effective communication, and in that same undertaking, deconstructing the IT landscape of the modern era. In either occupation, some unpacking must take place to arrive at deeper insight. Be it furnishing the content marketing scheme for a B2B software company or delivering stakeholder-ready training modules, the unpacking is what I enjoy the most.

CREATIVE CONTENT SOLUTIONS

SERVICES

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Strategy

Content strategy builds relationships between organizations and their audiences. Several years in the content space have given me experience in editorial workflows, targeted campaigns, and instructional design. My project management toolkit includes Google Workspace, Asana, Trello, Miro, WordPress, Yoast, and HubSpot, among others. I use Agile principles to guide planning and execution across projects.

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WRITING

Writing is what brought me to my present place in my career. My background in content management means I think strategically about execution, but I can also write across various formats — technical content, copywriting, web copy, social media, and long-form.

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BRANDING

Consistency in messaging builds consumer trust, but visual cues alone cannot tell the whole story. My experience lies in storytelling, or more pointedly, aligning organizations with meaningful narratives that compel consumers to invest in their brand. In practice, this looks like establishing a strong tone and voice that connects with its intended audience. It also means ensuring every iteration of corporate copy adheres to that same standard.

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Development

My core competency is transforming ideas into tangible deliverables. This includes writing and reviewing scripts for video narration, directing conceptual illustration work with graphic design teams, and developing multimedia learning and presentation assets using tools such as Figma, Adobe Creative Cloud, and Articulate 360. My approach is grounded in design thinking, cross-functional collaboration, and continuous professional development aligned with business objectives.

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CONTACT ME

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