Cordenne Scribes

CREATIVE CONTENT SOLUTIONS

SERVICES

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Strategy

Content strategy is the vessel by which enterprises build relationships with businesses and consumers alike. Numerous years in the content space has given me an abundance of expertise where editorial management is concerned, whether crafting targeted marketing campaigns or employing systematic instructional design. Being aquainted with project management has also increased my familiarity with a large number of useful tools, such as Google Workspace, Asana, Trello, Miro, WordPress, Yoast, and HubSpot among others.

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WRITING

Although content management as a job function has often put me in an executive role, my writing skills first and foremost are what brought me to my present standing in the industry. Those skills have not been misplaced en route. The nature of content almost always involves writing, and I am well-equipped to rise to the occasion when the need presents itself. Various occupations have left me with the knowledge and capability to engage with a wide array of content forms, including but not limited to UX writing, technical content, copywriting, web copy, social media, and long-form content.

BRANDING

Consistency in messaging builds consumer trust, and while establishing the color scheme, design template, and logo for a corporate entity is a good start, brand identity is a pervasive component of meeting enterprise goals that extends past external visual cues. My experience lies in storytelling, or more pointedly, aligning organizations with meaningful narratives that compel consumers to invest in their brand. In practice, this looks like establishing a strong tone and voice that connects with its intended audience as well as ensuring every iteration of corporate copy adheres to that same standard.

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Development

Content development is a broad category that can encompass a vast range of responsibilities in the realm of planning, creating, and distributing content. In this context, my desire is to communicate my ability to materialize ideas into tangible deliverables. The specifics of these efforts are more nuanced, but some examples of this core competency are as follows: (1) writing and reviewing scripts for video narration; (2) guiding a team of graphic designers on how to best illustrate a concept for both single-use images and extended projects; (3) working hands-on with presentation and design tools like Adobe Express, Adobe Photoshop, Canva, Frame.io, and Google Slides to develop educational materials, polish videos, and collaborate with ease; (4) and fostering my professional development with coursework in anything from flywheel marketing to cloud infrastructure to better understand and meet personal and business objectives.

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