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ABOUT

I specialize in creating content that informs and delights where technology and creativity converge.
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My early career was spent as an educator teaching subjects spanning essay composition and robotics to students from pre-K through college, as well as GED prospects. Whether the curriculum was personally crafted or commercial in nature, strategic, methodical communication played an integral part in forging meaningful learning patterns.
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These days, my free time doesn't veer far from that objective. I work locally with adults and youth on various literacy skills: GED math, writing, computer usage. More narrowly, my goal is to develop learners' metacognition — known less formally as 'thinking about thinking'.
 
The same precision for commnication applies to my professional work: decoding the syntax of the English tongue, and in that same undertaking, deconstructing the IT landscape of the modern era. In either occupation, some unpacking must take place to arrive at deeper insight. Be it furnishing the content marketing scheme for a B2B software company or delivering stakeholder-ready training modules, the unpacking is what I enjoy most.

CREATIVE CONTENT SOLUTIONS

SERVICES

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Strategy

Content strategy builds relationships between enterprises and consumers. Numerous years in the content space have given me expertise in editorial workflows, targeted campaigns, and instructional design. For project management, my go-to toolkit includes, but is not limited to: Google Workspace, Asana, Trello, Miro, WordPress, Yoast, HubSpot.

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WRITING

Writing is what brought me to my present place in my career. My background in content management means I think strategically about execution, but I can also write across various formats: technical content, copywriting, web copy, social media, and long-form.

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BRANDING

Consistency in messaging builds consumer trust, but visual cues alone cannot tell the whole story. My experience lies in storytelling, or more pointedly, aligning organizations with meaningful narratives that compel consumers to invest in their brand. In practice, this looks like establishing a strong tone and voice that connects with its intended audience. It also means ensuring every iteration of corporate copy adheres to that same standard.

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Development

My core competency is materializing ideas into tangible deliverables. Examples include: (1) writing and reviewing scripts for video narration; (2) guiding graphic design teams on conceptual illustration; (3) working hands-on with presentation and design tools like Adobe Express, Adobe Photoshop, Canva, Frame.io, and Google Slides to develop educational materials, polish videos, and collaborate with ease; (4) engaging in ongoing coursework to better meet business objectives (professional development).

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