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ABOUT

I specialize in delivering content that informs and delights at the intersection of technology and creativity.
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Much of my early career involved juggling a variety of jobs in the education sector, from TA-ing at a robotics company to tutoring adult learners in GED math. Ironically, I wanted to be a teacher  when I was young, but when my introverted sensibilities got the best of me, I turned to corporate tech. Marketing made sense because words come easy to me, and breaking down the complexities of technology — both digital and palpable — was already a favored pastime. Teaching became part of my backstory, in the same sense I hear elders speak about their first job.
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But it only took me three years in the content marketing space before I wanted something different. I I realized teaching was the most fulfilling job I ever had. And I returned to it by spending my free time at local non-profits, instructing learners of varying backgrounds in everythng from writing to digital literacy. My goal is always to develop learners' metacognitive skills, or informally, thinking about thinking. Whether in marketing or learning strategy, methodical communication is key to this achieving this objective.
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Eventually, this free time transformed into a targeted venture to pursue instructional design in the field I hold in high regard. Now I apply the same precision to my professional work: decoding the intricacies that make human language hard to parse, and in that same undertaking, deconstructing the IT landscape of the modern era. The unpacking is what I enjoy the most.


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CREATIVE CONTENT SOLUTIONS

SERVICES

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Strategy

Content strategy builds relationships between organizations and their audiences. Several years in the content space have given me experience in editorial workflows, targeted campaigns, and instructional design. My project management toolkit includes Google Workspace, Asana, Trello, Miro, WordPress, Yoast, and HubSpot, among others. I use Agile principles to guide planning and execution across projects.

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WRITING

Writing is what brought me to my present place in my career. My background in content management means I think strategically about execution, but I can also write across various formats — technical content, copywriting, web copy, social media, and long-form.

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BRANDING

Consistency in messaging builds consumer trust, but visual cues alone cannot tell the whole story. My experience lies in storytelling, or more pointedly, aligning organizations with meaningful narratives that compel consumers to invest in their brand. In practice, this looks like establishing a strong tone and voice that connects with its intended audience. It also means ensuring every iteration of corporate copy adheres to that same standard.

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Development

My core competency is transforming ideas into tangible deliverables. This includes writing and reviewing scripts for video narration, directing conceptual illustration work with graphic design teams, and developing multimedia learning and presentation assets using tools such as Figma, Adobe Creative Cloud, and Articulate 360. My approach is grounded in design thinking, cross-functional collaboration, and continuous professional development aligned with business objectives.

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