Light brown skin human with hair in twists featuring gold and silver hair jewelry. Wearing a black shirt and silver chain necklace.

ABOUT

I specialize in creating content that informs and delights where the interests of technology and creativity converge.

Admittedly, technical content has not always tinted my career, but having worked in a variety of industries, one thing that unites the vocations I cherish the most is my enthusiasm for new insights. To illustrate, much of my early career I spent as an educator teaching subjects ranging from writing to robotics to students pre-K through grade 12 and above, including collegiate-level students and GED prospects.

Comprehensions like ‘SaaS’ and ‘B2B Marketing’ were hardly part of these occupations; however grasping the significance and heterogeneity of methodical communication certainly played an integral part, whether the curriculum was personally crafted or commercial in nature. More than anything, I look forward to the sense of accomplishment students gain when a simple trick borrowed from a more complex learning theory helps something once difficult become easy.

Even to this day, I volunteer with the city to help learners of differing backgrounds develop literacy skills. The program emphasizes the importance of actionable pedagogy, where applied knowledge prompts a student's ability to think metacognitively. In my experience, witnessing a fellow human stumble upon a valuable insight in this manner is its own reward.

But in the professional sphere, my more recent experience has prioritized similarly rewarding pastimes — i. e., decoding the syntax of the English tongue, and in that same undertaking, deconstructing the IT landscape of the modern era. In either occupation, some unpacking must take place that ultimately arrives at a deeper insight.

As someone prone to the occasional existential crisis, my overall approach to work is to seek fulfillment in any profession I hold. Be it furnishing the content marketing scheme of a software company geared toward scaling businesses or increasing my familiarity with learning design and technology education to deliver a series of stakeholder-ready training modules, the unpacking is what I enjoy the most.



CREATIVE CONTENT SOLUTIONS

SERVICES

Clip art of whiteboard display on easel with floating magnifying glass on right. Display features a line graph and bar graph representing analytics.

Strategy

Content strategy is the vessel by which enterprises build relationships with businesses and consumers alike. Numerous years in the content space has given me an abundance of expertise where editorial management is concerned, whether crafting targeted marketing campaigns or employing systematic instructional design. Being aquainted with project management has also increased my familiarity with a large number of useful tools, such as Google Workspace, Asana, Trello, Miro, WordPress, Yoast, and HubSpot among others.

Web browser with notepad and pencil graphic overlaid

WRITING

Although content management as a job function has often put me in an executive role, my writing skills first and foremost are what brought me to my present standing in the industry. Those skills have not been misplaced en route. The nature of content almost always involves writing, and I am well-equipped to rise to the occasion when the need presents itself. Various occupations have left me with the knowledge and capability to engage with a wide array of content forms, including but not limited to UX writing, technical content, copywriting, web copy, social media, and long-form content.

Megaphone clipart

BRANDING

Consistency in messaging builds consumer trust, and while establishing the color scheme, design template, and logo for a corporate entity is a good start, brand identity is a pervasive component of meeting enterprise goals that extends past external visual cues. My experience lies in storytelling, or more pointedly, aligning organizations with meaningful narratives that compel consumers to invest in their brand. In practice, this looks like establishing a strong tone and voice that connects with its intended audience as well as ensuring every iteration of corporate copy adheres to that same standard.

Open box with cog icon on bottom right and lit lightbulb floating slightly above box.

Development

Content development is a broad category that can encompass a vast range of responsibilities in the realm of planning, creating, and distributing content. In this context, my desire is to communicate my ability to materialize ideas into tangible deliverables. The specifics of these efforts are more nuanced, but some examples of this core competency are as follows: (1) writing and reviewing scripts for video narration; (2) guiding a team of graphic designers on how to best illustrate a concept for both single-use images and extended projects; (3) working hands-on with presentation and design tools like Adobe Express, Adobe Photoshop, Canva, Frame.io, and Google Slides to develop educational materials, polish videos, and collaborate with ease; (4) and fostering my professional development with coursework in anything from flywheel marketing to cloud infrastructure to better understand and meet personal and business objectives.

GET IN

TOUCH

CONTACT ME

Contact

icon